Guide / CRM cost in India
Custom CRM, Zoho or HubSpot?
What each costs in India, 2026.
Zoho CRM lists paid plans from ₹800 a user a month and HubSpot Sales Hub from ₹585 a seat, both billed annually. Published 2026 guides put a custom CRM build at ₹1.5 lakh to over ₹1 crore. Which is cheaper depends on team size, how long you keep it, and how far your process is from the product’s.
Web Vogue Technologies, Hyderabad · Last updated 22 October 2026
The Zoho and HubSpot prices are the list prices their pricing pages showed in India on 22 October 2026. The build costs come from four published guides, linked where they are used. We build custom CRMs and sell our own, Atrio, so weigh our conclusions with that in mind. The figures are theirs.
Zoho CRM
Zoho CRM price
in India.
| Edition | Per user a month | Note |
|---|---|---|
| Free | ₹0 | Up to 3 users |
| Standard | ₹800 | Billed annually |
| Professional | ₹1,400 | Billed annually |
| Enterprise | ₹2,400 | Billed annually |
| Ultimate | ₹2,600 | Billed annually |
Source: Zoho. Zoho states that GST is charged on top of these prices.
HubSpot
HubSpot Sales Hub price
in rupees.
| Plan | Seat a month, annual | Monthly | Onboarding |
|---|---|---|---|
| Free | ₹0 | ₹0 | Up to 2 users |
| Starter | ₹585 | ₹1,670 | None |
| Professional | ₹7,497 | ₹8,330 | ₹1,25,000 |
| Enterprise | From ₹12,500 | Annual only | ₹2,92,000 |
Source: HubSpot, prices in INR. Professional and Enterprise require the one-time onboarding fee. Confirm with HubSpot how GST is applied.
Building your own
Custom CRM development cost
in India, 2026.
The published span is the lowest and highest figure across four guides from Indian developers. Their scope names differ, so each is placed in the nearest row.
| Scope | Published span | Fruxinfo | Levitation | Codezion | Brainguru | Timeline |
|---|---|---|---|---|---|---|
| Basic or MVP CRM | ₹1.5 – ₹10 lakh | ₹1.5 – ₹4 lakh | ₹2 – ₹6 lakh | ₹2.5 – ₹4 lakh | ₹3 – ₹10 lakh | 4 – 12 weeks |
| Mid-scope, with integrations | ₹4 – ₹30 lakh | ₹4 – ₹12 lakh | ₹6 – ₹20 lakh | ₹6 – ₹12 lakh | ₹10 – ₹30 lakh | 2 – 6 months |
| Large or enterprise | ₹12 lakh – ₹1 crore+ | ₹12 – ₹40 lakh, ₹40 lakh+ enterprise | ₹20 – ₹60 lakh+ | ₹20 lakh+ | ₹30 lakh – ₹1 crore+ | 4 – 18 months |
Sources: Fruxinfo, Levitation, Codezion, Brainguru. Levitation and Codezion put yearly maintenance at 15 to 20% of the build cost; Brainguru puts hosting, maintenance and enhancements at ₹3 to ₹5 lakh a year. Levitation also lists customising Zoho, Salesforce or HubSpot at ₹1.5 to ₹15 lakh.
Levitation’s rule of thumb is worth keeping: process complexity and integrations drive CRM cost far more than the number of users. That is the whole difference from a subscription, where every new seat adds to the bill.
Three years, ten people
Ten people,
three years of CRM cost.
Worked out from the list prices above, billed annually, before GST. Ten users is a common size for a sales team that has outgrown spreadsheets.
| Option | Worked out as | Three years |
|---|---|---|
| HubSpot Sales Hub Starter | ₹585 × 10 seats × 36 months | ₹2,10,600 |
| Zoho CRM Standard | ₹800 × 10 users × 36 months | ₹2,88,000 |
| Zoho CRM Professional | ₹1,400 × 10 users × 36 months | ₹5,04,000 |
| Custom CRM, mid-scope | Build ₹4 – ₹12 lakh, plus 15 – 20% a year for maintenance | ₹5.8 – ₹19.2 lakh, plus hosting |
| HubSpot Sales Hub Professional | ₹7,497 × 10 seats × 36 months, plus ₹1,25,000 onboarding | ₹28,23,920 |
For ten people on a standard sales process, Zoho CRM or HubSpot Starter is the cheapest option by a wide margin, and we would tell you so. The picture changes with seats: at 25 users, Zoho CRM Professional comes to ₹12,60,000 over three years and HubSpot Professional to ₹68,72,300, while a custom build costs about the same for 25 users as for ten.
Which to choose
Which one
fits when.
Zoho CRM
The lowest paid price per user in this comparison, with a free edition for three users. A good fit when your process is close to a standard sales pipeline and you are happy to configure rather than build.
HubSpot
A free plan for two users and a cheap Starter tier. The jump to Professional is large, per seat and with a one-time onboarding fee, so price the plan you will need in year two, not the one you start on.
A custom CRM
A larger cost up front and weeks to months before it is ready, then a cost that barely moves with headcount. It earns its place when seats grow, when you would otherwise need a top tier, or when your stages, approvals and branches do not fit and the team works around the tool.
Before you decide
Six questions to answer
first.
- 01
How many people will use it in two years, not today?
- 02
Which plan has every feature you need, and what does it cost per seat?
- 03
Which systems must it talk to: your website, ad forms, WhatsApp, telephony, Tally or Zoho Books?
- 04
Can you export all your data, including notes and history, whenever you want?
- 05
Who owns the code and the data if you stop paying or change supplier?
- 06
Who will maintain it, and what does that cost each year?
Common questions
Questions about CRM cost in India, answered.
How much does Zoho CRM cost in India?
Zoho lists Standard at ₹800, Professional at ₹1,400, Enterprise at ₹2,400 and Ultimate at ₹2,600 per user per month, billed annually, with GST added. A free edition covers up to three users.
How much does HubSpot cost in India?
HubSpot lists Sales Hub Starter at ₹585 a seat a month billed annually, or ₹1,670 billed monthly. Professional is ₹7,497 a seat billed annually plus a one-time ₹1,25,000 onboarding fee, and Enterprise starts at ₹12,500 a seat plus ₹2,92,000 onboarding. The free plan covers up to two users.
How much does a custom CRM cost in India?
Published 2026 guides put a basic or MVP CRM at ₹1.5 lakh to ₹10 lakh, a mid-scope CRM with integrations at ₹4 lakh to ₹30 lakh, and large builds from ₹12 lakh to over ₹1 crore. Yearly maintenance is commonly put at 15 to 20 percent of the build cost.
Is a custom CRM cheaper than Zoho or HubSpot?
For a small team on a standard process, rarely: ten users on Zoho CRM Professional cost about ₹5 lakh over three years before GST. A custom CRM becomes cheaper as seats grow, and against HubSpot Professional, which comes to about ₹28 lakh for ten seats over three years.
How long does it take to build a custom CRM?
Published guides give 4 to 12 weeks for a basic CRM, about 2 to 6 months for a mid-scope one with integrations, and 4 to 18 months for large builds.
Can I start on Zoho or HubSpot and move to a custom CRM later?
Yes. Contacts, companies and deals can be exported from both and imported into a custom build, where they are de-duplicated. Export your data regularly either way, so the choice stays open.
Sources
- Zoho, Zoho CRM pricing (India) (checked 22 October 2026)
- HubSpot, Sales Hub pricing (INR) (checked 22 October 2026)
- Fruxinfo, Custom CRM Development Cost in India (2026) (published 23 July 2026)
- Levitation, CRM Development Cost in India (2026) (last reviewed July 2026)
- Codezion, The True Cost of Building a Custom CRM in 2026 (published 5 January 2026)
- Brainguru, CRM Development Cost in India 2026 (undated)
Checked against each source on 22 October 2026.
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More guides
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